Case Study: The Fragrance Shop achieves a more connected customer experience with Microsoft Corporation Azure

The Fragrance Shop connects to its customers with Microsoft Azure

The Fragrance Shop, a UK fragrance retailer with 185 stores and £120 million in annual turnover, wanted to better understand customers and deliver a more connected, multi-channel experience. To support this goal, it invested in Microsoft Corporation’s cloud technology, specifically Microsoft Azure and the OmniCx platform built on it.

Using Microsoft Corporation’s Azure, The Fragrance Shop now gathers live data from stores, online channels, and customer service to engage customers in real time and improve post-purchase follow-up. The solution has delivered very high response rates, minute-by-minute visibility into store traffic and conversion, and offloaded security, high availability, and scalability to Microsoft Corporation, allowing the IT team to focus more on business strategy.

The Fragrance Shop

Sanjay Vadera

CEO