Case Study: ACTUM Digital achieves stronger sales-ready leads with Microsoft Corporation Dynamics 365 Marketing

Technology company uses marketing automation and AI to create stronger sales-ready leads

ACTUM Digital, a Czech digital transformation services firm, needed a centralized home for customer data and a better way to turn marketing activity into sales-ready leads. Its teams were working across CRM records, spreadsheets, and handwritten notes, making it hard to maintain a true 360-degree view of customers and prospects. To address this, ACTUM adopted Microsoft Corporation’s Dynamics 365 Marketing, along with Microsoft Power Apps and Power BI.

Microsoft Corporation’s Dynamics 365 Marketing helped ACTUM automate event management, follow-up emails, lead scoring, and customer tracking, while custom integrations connected its website and QR-based attendee registration. The results were significant: event planning time dropped from nearly a week to less than a day, manual follow-up work was eliminated, and ACTUM was on pace to run 300% more events than the previous year. The company also reported stronger leads and better segmentation thanks to centralized, always-available customer data.

ACTUM

Tomáš Burda

Marketing Automation Expert