Case Study: Targetbase achieves real-time consumer engagement with Microsoft Azure and Microsoft Corporation

Targetbase - Customer Case Study

Targetbase, a marketing analytics company serving consumer packaged goods and retail brands, needed to move beyond batch-based campaigns and build real-time, contextual conversations across web, mobile, social, email, and other channels. Using Microsoft Corporation’s Azure platform and the Cortana Intelligence Suite, Targetbase rewrote its marketing platform to better connect consumer data and deliver personalized offers as customers moved between devices and touchpoints.

Microsoft Corporation helped Targetbase implement a cloud-based solution using services such as Azure SQL Data Warehouse, Azure Machine Learning, Azure IoT Hub, Event Hubs, Stream Analytics, and Logic Apps. The new platform enabled faster customer onboarding, global scalability, and real-time analytics, while cutting datacenter costs by 50% and boosting IT and data science productivity by 1.5x.

Targetbase

Peter Kulupka

Chief Technology Officer