Case Study: Luck Stone boosts sales productivity and customer insight with Microsoft Dynamics 365

Stone products producer improves sales productivity and effectiveness with CRM

Luck Stone, a family-owned producer of crushed stone, sand, and gravel, faced challenges with an inefficient, transaction-focused sales process that lacked customer insights. To support its new customer-inspired strategy, the company sought to improve data capture, sales visibility, and accountability, turning to Microsoft Corporation and its Microsoft Dynamics 365 solution to drive this transformation.

Microsoft implemented a customized Microsoft Dynamics 365 platform, integrated with Power BI and Office 365, to align with Luck Stone's new sales segmentation. This solution provided the tools for improved data capture, remote access for sales teams, and interactive dashboards for management. The results were significant, including a 308% ROI, payback in 7.2 months, and average annual benefits of $509,100 from increased productivity across sales, management, and order dispatch teams.

Luck Stone

Tom Faillace

Senior IT Generalist