Case Study: TruRating scales customer feedback innovation with Microsoft Azure

Startup scales idea to become fast-growing high-tech rating firm using Microsoft Azure

TruRating, a London-based startup, sought to revolutionize how businesses collect customer feedback by moving beyond traditional surveys and reviews. Their goal was to create a system that gathers immediate, anonymous ratings at the point of sale to provide reliable insights. As a non-technical team, they faced the challenge of building a highly scalable and secure platform that could establish credibility with major global retailers and payment partners, leading them to partner with Microsoft and its Azure cloud platform.

By leveraging Microsoft Azure, TruRating built a scalable solution with unlimited growth potential and strong security measures. The pay-as-you-go model avoided prohibitive upfront costs, and access to Microsoft experts through the Accelerator program was instrumental. The solution processes billions of data points to deliver actionable insights, such as identifying peak times for customer dissatisfaction. With Microsoft Azure, TruRating achieved an 88 percent customer participation rate and grew into a high-tech international business.

TruRating

Georgina Nelson

Founder and CEO