Case Study: Affinio achieves scalable marketing intelligence and faster machine learning with Microsoft Azure

Startup harnesses big data to help big brands better engage with their consumers

Affinio, a medium-sized marketing intelligence provider, needed a powerful and scalable cloud infrastructure to support its platform, which analyzes vast datasets to understand consumer interests. Their challenge was to efficiently process billions of data points to deliver rapid, actionable insights for major brands, a task that was impossible with traditional servers. They partnered with Microsoft and migrated their platform to Microsoft Azure for its economic benefits and advanced machine learning capabilities.

By leveraging Microsoft Azure's massive compute power, storage, and machine learning tools, Affinio achieved the scalability and speed required for its complex data analysis. This Microsoft solution enabled Affinio to process information in hours instead of days or weeks, allowing them to confidently secure and serve Fortune 500 clients by delivering deep, nuanced audience insights that drive highly focused marketing campaigns.

Affinio

Tim Burke

Co-founder and Chief Executive Officer