Case Study: Ceylon Biscuits Limited achieves sales transformation with Microsoft Corporation

Sri Lankan confectionery manufacturer discovers the recipe for successful sales transformation

Ceylon Biscuits Limited, a leading Sri Lankan biscuit and confectionery manufacturer, needed to modernize a paper-based invoicing and sales reporting process that was slow, labor-intensive, and hard to analyze at scale. With a large field sales force and more than 15,000 invoices generated daily, the company turned to Microsoft Corporation, using Power BI and SQL Server to improve visibility into sales data and support its sales transformation journey.

Microsoft Corporation, working with partner Fortude, helped Ceylon Biscuits Limited digitize invoicing and build a cloud-based analytics platform for real-time reporting and insights. The solution enabled faster, more accurate decision-making, improved route efficiency and forecasting, reduced after-hours manual work, and increased sales team productivity, while also cutting paper use and supporting sustainability goals.

Ceylon Biscuits Limited

Rasith Wickramasingha

Group Director of Engineering and IT