Case Study: LaLiga delivers personalized fan experiences and smarter sports insights with Microsoft

Spanish soccer league embraces artificial intelligence to get closer to its 1.6 billion fans

LaLiga, the professional soccer league of Spain, faced the challenge of deepening engagement with its 1.6 billion global fans and maintaining its competitive standing. The league needed to deliver highly personalized, relevant content to its audience while also helping its teams improve game performance through advanced technology. To achieve this, LaLiga partnered with Microsoft Corporation and adopted solutions including Microsoft Azure and Microsoft Social Engagement from Dynamics 365.

Working with Microsoft Services, LaLiga implemented a solution leveraging artificial intelligence and predictive analytics on Azure. This enabled the creation of personalized fan experiences, such as interactive infographics and online games, and provided sophisticated social listening and business intelligence. The partnership allowed LaLiga to transform its relationship with fans, develop new digital revenue streams, and create a digital sports management model for the global industry.

LaLiga

Javier Tebas

Chairman