Case Study: Atura achieves smarter, lower-cost customer support with Microsoft Corporation Azure AI

South African automated support empowers financial sector to better serve clients

Atura, a South African chat-based AI assistant for the financial sector, needed a way to help customers access account, insurance, and investment information despite poor connectivity and heavy reliance on call centers and data-rich websites. The company also wanted to reduce support costs and improve transparency for clients across the financial services lifecycle, using Microsoft technology such as Azure AI and Azure Bot Service.

Microsoft Corporation helped Atura build a secure, scalable digital assistant on Microsoft Azure AI infrastructure, with Bot Framework support for multiple chat channels and natural language capabilities. The solution automates common customer requests, improves service for both clients and consultants, and can save up to 90% of call center costs while enabling faster, data-light support and smoother handoffs to live agents when needed.

Atura

Paul Cartmel

Chief Executive Officer