Case Study: Vigiglobe expands social media analytics with Microsoft Computer Vision API

Social media analytics company expands data collection to include images

Vigiglobe, a social media analytics company, sought to enhance its real-time analysis by incorporating image interpretation alongside text to provide richer context for its clients. To address this challenge, the company turned to Microsoft and implemented the Computer Vision API from Microsoft Cognitive Services.

The solution from Microsoft enabled Vigiglobe to accurately analyze images shared on social media, gleaning details like age and gender from pictures. This provided more reliable data, allowed for filtering of inappropriate content, and offered richer insights. Vigiglobe credits Microsoft's technology for its cross-platform interoperability and for providing the accurate, real-time analysis that allows its clients to make important business decisions with confidence.

Vigiglobe

Leendert de Voogd

CEO