Case Study: Setur achieves 90% accurate passenger forecasting and higher sales with Microsoft Corporation and Azure

Setur takes duty-free services to the future with Microsoft Azure

Setur, Turkey’s first duty-free shopping service and a leading travel company, needed a better way to forecast passenger demand and manage 24-hour airport operations. Its traditional, manual prediction methods were producing errors and affecting field productivity, especially when customer flow varied widely. Setur chose Microsoft Corporation and Microsoft Azure, including Azure Data Factory, Azure Machine Learning, and Power BI, to modernize its duty-free services and improve planning.

Microsoft Corporation implemented an end-to-end Azure-based solution that helped Setur collect and analyze data more efficiently, build models securely, and deliver faster forecasting. Using Azure Machine Learning Studio, Setur achieved 90% success in sales and passenger forecasting, reduced complaints about product availability and crowded service points, and increased sales by 5% to 10%.

Setur

Erdal Şekerci

Business Intelligence and Analytics Manager