Case Study: Seattle Sounders FC boosts fan engagement and service with Microsoft Dynamics CRM Online

Seattle Sounders FC scores a winning goal by moving customer data to the cloud

The Seattle Sounders FC, a Major League Soccer team, faced a challenge in managing the data of its tens of thousands of season ticket members. With a small IT staff, the club struggled to consistently import third-party data into its on-premises CRM and sought a more flexible, cost-effective cloud-based solution to better understand and serve its fans. They deployed Microsoft Dynamics 365 for Customer Service to address this need.

Microsoft provided a cloud-based solution that integrated seamlessly with the team's other systems, including Power BI. This allowed the Sounders to aggregate fan data more reliably, enabling their small service team to work more productively and provide highly personalized support. The solution helps the club track fan preferences and issues comprehensively, and it is being used to build a renewal model to proactively retain season ticket members, which was not previously possible.

Seattle Sounders FC

Adrian Hanauer

Majority Owner