Case Study: Sarota PR achieves faster, data-driven PR operations with Microsoft Corporation

Sarota PR customizes Office 365 to generate data-driven business growth

Sarota PR, a Krakow, Poland-based public relations firm, needed a faster, more integrated way to manage media contacts, improve publication tracking and reporting, and gain real-time insights. Working with Microsoft Corporation and its Office 365 platform, the company set out to replace a patchwork of disconnected third-party tools with a more agile, customizable system.

Microsoft Corporation helped Sarota PR build a tailored solution called Relations using SharePoint, Power Apps, Power Automate, Outlook actionable messages, Excel, and Power BI. The result was a standardized, automated workflow across desktop and mobile devices that tripled the growth rate of its media contacts database in less than a year and cut tender response times from days or weeks to hours.

Sarota PR

Karolina Pluta

PR Specialist and Relations Developer