Case Study: Saia achieves faster sales and better customer service with Microsoft Dynamics CRM

Saia - Customer Case Study

Saia, a large LTL freight carrier, faced challenges as its sales team used inefficient, paper-based methods to track customer interactions and manage their sales pipeline. This lack of a centralized system hindered their ability to close deals and deliver a strong customer experience. To address this, Saia partnered with Microsoft and deployed Microsoft Dynamics CRM 2013 to automate and consolidate its sales processes.

By implementing Microsoft's solution, which integrated tightly with Outlook and their existing systems, Saia equipped its sales force with mobile access to consolidated customer data. This provided reps with immediate information to answer queries on the spot, which reduced sales call preparation time by 4,000 hours per month. Microsoft's technology helped Saia close more deals with fewer calls, improve the customer experience, and strengthen its competitive position.

Saia

Gary Jones

Sales Training Manager