Case Study: Cloudburst achieves 40% sales growth with Microsoft Corporation's Azure-powered blockchain solution

Russian techwear brand turns to NFC-powered retail blockchain

Cloudburst, a Moscow-based small retailer of urban techwear, wanted to deepen customer engagement and prevent counterfeiting while scaling its brand. To do that, it turned to Microsoft Corporation and its Azure platform, using NFC-enabled products and blockchain-based product authentication to give customers and resellers more trust and visibility into each item.

Microsoft Corporation, working with partner Verisium, implemented a secure IoT and blockchain solution on Microsoft Azure using Azure Active Directory, Azure Key Vault, Azure Kubernetes Service, and Azure Monitor. The result was a 40% increase in sales in the first six months, stronger customer loyalty, and the ability for buyers to verify product authenticity directly by scanning items.

Cloudburst

Roman Butko

Founder and CEO