Case Study: RLH Corporation achieves stronger collaboration and scalable data management with Microsoft Corporation's Dynamics 365 and Teams

RLH Corporation Is Promoting Authenticity and Adventure with the Latest Technology

RLH Corporation, a growing hotel operator in the Pacific Northwest, faced major communication and data-management challenges after rapid acquisitions expanded its portfolio from 120 hotels to more than 1,100 properties. To keep its authentic, collaborative culture intact while scaling, the company turned to Microsoft Corporation, using Microsoft Teams and Dynamics 365 alongside Office 365, Exchange Online, and related tools.

Microsoft Corporation implemented Teams to create a more persistent, intuitive communication hub and Dynamics 365 to replace disparate legacy CRM systems with a single scalable platform. The results included more efficient collaboration, better-organized data, faster and cheaper onboarding of new franchises, and reduced email noise; RLH Corporation also gained a stronger foundation for future AI- and machine-learning-driven customer and operational improvements.

RLH Corporation

John Edwards

Chief Information Officer