Case Study: Republic TV achieves real-time operational coordination and viewer engagement with Microsoft Kaizala

Republic TV revolutionizing media industry with new mobile communication platform

Republic TV, a media company based in India, needed to improve the real-time tracking of its news crews and find a better way to engage with its viewers. To address these operational and engagement challenges, the company turned to Microsoft and implemented its Kaizala mobile communication platform.

Microsoft provided a solution using the Kaizala app and its management portal. This allowed Republic TV to track reporter locations on a live map for improved resource allocation and to create a public group for real-time viewer interaction through polls and feedback. The implementation significantly enhanced the channel's operational speed and coordination, which they credit as a key reason for quickly becoming the number one most-watched news channel in India, achieving 2.11 million impressions in its first week.

Republic TV

Arnab Goswami

Founder and Editor-in-Chief