Case Study: Aon Benfield achieves powerful visual risk analytics with Microsoft Bing Maps and SQL Server

Reinsurance Firm Creates Powerful Visual Analytics Solution with Global Mapping Tool

Aon Benfield, a global reinsurance intermediary, faced the complex challenge of predicting and assessing location-based risks for its clients. To better visualize and communicate this data, they developed the ImpactOnDemand platform and needed a worldwide mapping tool to power it. They turned to Microsoft, integrating the Bing Maps platform with Microsoft SQL Server to create a powerful visual analytics solution.

By implementing Bing Maps, Microsoft provided the global reach and flexibility Aon Benfield required. The solution allowed analysts to instantly visualize millions of data points on interactive maps, dramatically improving their ability to understand and communicate risk. Microsoft's technology helped reduce business risk, enhance exposure management, and improve analyst productivity, with the platform capable of mapping over 40 million locations to provide clients with critical insights.

Aon Benfield

Douglas Olson

Managing Director