Case Study: Virgin Atlantic Airways achieves exceptional customer experiences with Microsoft Corporation

Reimagine Marketing Creating Exceptional Customer Experiences

Virgin Atlantic Airways partnered with Microsoft Corporation and used Azure to help create exceptional customer experiences. The airline wanted to go beyond functional service and better understand the emotional needs of travelers throughout the journey.

Microsoft Corporation supported Virgin Atlantic Airways in delivering immersive digital experiences, including a digital Upper Class adventure and the world’s first live multiplayer experience at 35,000 feet. The work helped Virgin Atlantic tailor experiences more precisely to customer emotions, such as using aircraft lighting to help passengers feel relaxed, revived, or energized, strengthening its reputation as an iconic brand.

Virgin Atlantic Airways

Reuben Arnold

Director of Brand & Customer Experience