Case Study: Colliers International achieves a single shared data source for sales with Microsoft Dynamics CRM Online

Real estate firm creates single, shared data source to drive sales

Colliers International, a major global commercial real estate firm, faced the challenge of coordinating a large, commission-based sales team where information was traditionally hoarded. This led to redundant efforts, a poor customer experience, and a lack of overall insight into the sales pipeline. To overcome this, the company implemented a solution from Microsoft Corporation, specifically Microsoft Dynamics CRM Online, to create a single, shared source of data.

The solution involved migrating to Microsoft Dynamics CRM Online, which integrated with Office 365 and eliminated customizations to create an easy-to-use central repository. This provided salespeople with a comprehensive database containing hundreds of thousands of contacts, properties, and transactions. The results included a significant increase in sales productivity, better client service, and the emergence of a collaborative culture. Microsoft Corporation's solution gave Colliers a competitive differentiator by enabling their team to provide clients with valuable, real-time insights.

Colliers International

Neven Bradasevic

Manager, Customer Relationships