Case Study: Pyrotek accelerates sales cycles with Microsoft Dynamics CRM Online and SharePoint Online

Pyrotek - Customer Case Study

Pyrotek, a large US-based chemical company, faced significant challenges as its global sales team grew. With customer data trapped in isolated Lotus Notes systems, their 400+ sales personnel struggled to access real-time information, leading to slow response times for customers and difficulty analyzing sales pipelines. To consolidate its sprawling data and improve collaboration, Pyrotek chose a sales automation solution from Microsoft built on Microsoft Dynamics CRM Online.

Microsoft's cloud-based solution, which integrated with SharePoint Online, provided a single platform for all customer and sales data. This gave the sales team immediate access to critical information and streamlined collaboration. The implementation by Microsoft led to accelerated sales cycles, increased close rates, and improved customer satisfaction. The solution also made sales personnel more effective by freeing them from administrative tasks, which had a major impact on Pyrotek's revenue-generation potential.

Pyrotek

Andy Maxwell

Director of IS