Case Study: Dubai Health Authority boosts productivity and streamlines healthcare operations with Microsoft Dynamics CRM

Public healthcare in UAE benefits from productivity boost

The Dubai Health Authority (DHA), a public healthcare provider in the United Arab Emirates, faced a challenge in improving the efficiency of its marketing and customer service departments. Their manual processes for accessing patient information, generating reports, and tracking projects were time-consuming and hindered productivity. To address this, DHA partnered with Microsoft Corporation to implement the Microsoft Dynamics CRM solution.

Microsoft, with implementation partner IBM, deployed Microsoft Dynamics CRM to automate workflows and integrate with existing communication platforms. The solution delivered significant results, including the ability to access customer information in under three seconds and generate reports in seconds instead of hours. This led to major productivity increases, lower operational costs, and substantial time savings for the authority, supporting its broader mission to improve healthcare services.

Dubai Health Authority

Ghanim Lootah

Director Department of Marketing & Communications