Case Study: Northrop & Johnson achieves 70% growth in charter sales with Microsoft Corporation's Dynamics 365

Premier yacht brokerage cruises into smarter marketing and boosts sales by 70 percent with Dynamics 365

Northrop & Johnson, a premier yacht brokerage, needed a better way to unify sales, marketing, and financing data so it could understand high-value customers, personalize outreach, and identify the right moments to move clients from charter to purchase. The company turned to Microsoft Corporation’s Dynamics 365 Marketing, Dynamics 365 Sales, and Power BI to bring customer information into one place and improve decision-making.

Microsoft Corporation helped Northrop & Johnson centralize leads, remove duplicate records, create department-specific apps, and use analytics to target campaigns and speed up sales workflows. The result was smarter, more personalized marketing and a measurable 70 percent increase in charter sales, while tasks that once took hours or days now take minutes.

Northrop and Johnson

Keith Perfect

Director of Technology and Intelligence