Case Study: Gallup improves sales visibility and customer response times with Microsoft Dynamics 365

Polling and data analytics giant Gallup helps salespeople find and serve customers faster with Microsoft Dynamics 365

Gallup, a major analytics and advisory firm, faced a challenge with its previous customer relationship management (CRM) system, which had poor usability and limited functionality. This led to low adoption by their sales team and a lack of visibility into the sales pipeline. To address this, they turned to Microsoft Corporation and implemented Microsoft Dynamics 365 for Sales.

By adopting Microsoft Dynamics 365, Gallup’s sales team gained comprehensive insight into their sales funnel and customer data. The solution provided the necessary infrastructure to support a 30 percent growth in the sales force and enabled dramatically faster customer response times, with one new lead being contacted within minutes. Microsoft’s platform resolved the usability issues, allowing Gallup to better leverage its content for driving and tracking leads.

Gallup

Brandon Schulte

Technical Project Administrator