Case Study: Ping Pong Dim Sum achieves real-time customer feedback and better service with Microsoft Corporation and TruRating

Ping Pong re-cook their customer feedback with TruRating

Ping Pong Dim Sum, a chain of London-based Chinese restaurants, struggled to get reliable customer satisfaction data from long surveys, which were unengaging and often produced misleading results. Looking for a better way to capture feedback at the point of purchase, the company turned to TruRating, using its simple one-question customer feedback service.

With Microsoft Corporation’s cloud supporting TruRating’s real-time data collection, Ping Pong Dim Sum now receives twice-daily score updates that help staff quickly spot and fix service issues. The restaurant reports a 90% feedback rate, reduced fake reviews, and better customer experiences that encourage guests to stay longer and spend more, while also helping the team recognize strong performance.

Ping Pong Dim Sum

Luca Cigliano

Sales & Events Manager