Case Study: DirectWest modernizes sales and customer service with Microsoft Services and Dynamics 365

Phone directory publisher digitally transforms to better serve business customers

DirectWest, a phone directory publisher, faced the challenge of modernizing its old, rigid, and expensive-to-maintain sales and service systems to better support its digital transformation and quickly roll out new services. The company partnered with Microsoft Corporation and worked with Microsoft Services to envision a new digital future, planning to leverage the Microsoft cloud ecosystem.

With guidance from a Microsoft Services Digital Advisor, DirectWest implemented a solution using Microsoft Dynamics 365, Azure, and Surface devices. This created a unified sales and service platform, streamlining workflows and providing better customer intelligence. Microsoft helped dramatically speed up deployment, with the first iteration of Dynamics 365 launched in just five months. The results included reduced administrative time for salespeople, faster access to customer information, and a modernized system that allows for continuous innovation.

DirectWest

Keith Jeannot

President and CEO