Case Study: Park Place Technologies achieves stronger global sales relationships with Microsoft Corporation

Park Place Technologies builds personal relationships to drive global sales

Park Place Technologies, a Cleveland-based provider of post-warranty IT service and maintenance, needed to support rapid global growth while helping sales teams build stronger customer and prospect relationships. The company turned to Microsoft Corporation, using Dynamics 365 Sales and Microsoft Relationship Sales to better manage customer data and improve sales efficiency across its expanding base of 15,000 customers in 141 countries.

Microsoft Corporation’s solution combined LinkedIn Sales Navigator with Dynamics 365 so Park Place Technologies could see richer relationship insights in a familiar interface, along with a more unified view of customer data. The company expected better targeting, smarter outreach, and more workflow automation to free sales staff for higher-value work, supporting its continued hypergrowth and improving customer journeys.

Park Place Technologies

Jennifer Deutsch

Chief Marketing Officer