Case Study: Oxfam Hong Kong achieves 600% more page views and stronger donations with Microsoft Corporation Azure

Oxfam Hong Kong - Customer Case Study

Oxfam Hong Kong, a nonprofit behind the annual Trailwalker fundraising event, needed a more reliable way to support its website and event operations during peak traffic. Its on-premises setup could not handle the surge in visitors or deliver the stable, trustworthy experience donors expected, so it turned to Microsoft Corporation and Azure to modernize its infrastructure.

Microsoft Corporation implemented Azure cloud services for Oxfam Hong Kong, helping the organization scale for race-day demand, speed up reporting, and support IoT checkpoint tracking and social media updates. The results were significant: Trailwalker site page views rose more than 600 percent, from 117,000 to 774,000 year over year, report processing dropped from about an hour to a few minutes, and the improved experience helped increase donations and broaden the event’s reach.

Oxfam Hong Kong

William Lee

IT Manager