Case Study: Mobile Composer improves sales effectiveness with Microsoft Azure and Orchestrate

Orchestrating enterprise marketing and sales performance

The customer, Mobile Composer, sought to help enterprise companies close the gap between their sales and marketing teams by improving knowledge sharing, productivity, and sales effectiveness. Their challenge was to provide a solution that could deliver just-in-time training and reduce the administrative workload for a distributed workforce.

Microsoft provided the foundational technology for the solution, Orchestrate, using Microsoft Azure App Service, Azure SQL Database, and Azure Storage. This secure Azure-based platform enabled Mobile Composer to build a SaaS product that gives companies behavioral analytics and insights, leading to reduced sales cycles, more field time for reps, and continuous performance improvement for their clients.

Mobile Composer

Loren Horsager

CEO