Case Study: DutchCrafters boosts conversion rates with Microsoft Cognitive Services Recommendations API

Online store boosts conversion rate with quick-deploy recommendations technology

DutchCrafters, an online retailer of Amish-made furniture, was struggling with a low online conversion rate of 0.2 percent. The company's vast selection of over 10,000 products overwhelmed customers, making it difficult for them to find items. Their challenge was to implement an automated system to provide personalized product recommendations and improve the shopping experience.

Microsoft Corporation provided a solution using its Cognitive Services, specifically the Recommendations API. The implementation was completed in about five days and resulted in a threefold increase in conversion rates for users who engaged with the recommendations, boosting it to 0.6 percent. These AI-driven recommendations now directly account for 15 percent of the company's total sales, significantly impacting revenue.

DutchCrafters

Miao Xue

Chief Information Officer