Case Study: Complex Networks achieves higher website engagement with Microsoft Cognitive Services

Online media powerhouse drives greater website engagement with machine learning tool

Complex Networks, a global youth culture media company, sought to increase user engagement and content personalization on its websites. To automate and improve the selection of featured content, they turned to Microsoft and implemented its Custom Decision Service, a machine learning tool from the Microsoft Cognitive Services suite.

Microsoft's solution used reinforcement learning to continuously optimize content recommendations based on user behavior. This implementation resulted in a sustained increase in user click-through rates, especially during nights and weekends, outperforming manual curation. The success on their homepage led Complex Networks to explore further uses of the Microsoft service for internal editorial processes and new video products.

Complex Networks

Jonathan Crockett

Director of Research and Development