Case Study: FreshDirect achieves faster time-to-market and a rock-solid mobile user experience with Microsoft Corporation

Online grocer delivers rock-solid user experience and cuts time-to-market

FreshDirect, the online grocer, needed a more scalable way to build and maintain its mobile apps after starting with separate platform-specific codebases for iOS and Android. Working with Microsoft Corporation products including Visual Studio for Mac and Visual Studio App Center, FreshDirect set out to improve app quality, keep the shopping experience seamless across web and mobile, and speed up delivery for its growing customer base.

Microsoft Corporation helped FreshDirect streamline development by moving to a single C# codebase with Xamarin, reusing much of the business logic across apps and cutting iPad app build time from about a year to three to four months. FreshDirect also automated testing with Xamarin Test Cloud, reducing testing time by 75 percent, and used HockeyApp for monitoring and crash reporting; together these changes accelerated time-to-market and improved app quality and reliability.

FreshDirect

Jon Malat

VP of Consumer Marketing Technology and App Development