Case Study: Nine Entertainment Company delivers localized breaking news alerts with Microsoft Azure and Xamarin

Nine Entertainment Company - Customer Case Study

Nine Entertainment Company, an Australian media company, faced the challenge of pushing timely, location-based breaking news alerts to its audience's mobile devices without overwhelming them or requiring them to constantly check the website. They needed a highly scalable solution to manage peak demand for geo-targeted notifications.

Microsoft provided the solution through its Azure cloud platform, specifically Azure App Service with Mobile Apps, Azure Media Services, and Xamarin. This allowed Nine Entertainment to build a native cross-platform application that could auto-scale to deliver hundreds of thousands of localized notifications per hour without glitches. The results were highly successful, with over 200,000 downloads shortly after launch and significant time and cost savings in development.

Nine Entertainment Company

Henri Paget

Executive Producer