Case Study: Sarafan Technology achieves global AI-driven fashion and beauty recommendation success with Microsoft Azure

New AI-powered fashion and beauty recommendation tool makes strong debut

Sarafan Technology, a Russia-based small media and telecommunications company, needed a scalable way to power its computer vision and AI affiliate widget for fashion and beauty publishers. Using Microsoft Corporation’s Azure and Azure Machine Learning, it sought to improve product recognition and monetization for its growing base of users and partners.

Microsoft Corporation implemented Azure cloud services to support Sarafan Technology’s image analysis, experimentation, and rapid scaling. The solution helped cut image-processing time from 3 seconds to 0.4 seconds, enabled analysis of over 200 million photos and videos per month, and supported 60 million active users with recognition rates reported as close to 100%, helping the company expand from startup to international business.

Sarafan Technology

Ksenia Shirokova

Chief Operating Officer