Case Study: NBC News Digital speeds breaking-news push notifications with Microsoft Azure

NBC News Picks Microsoft Azure over Amazon to Host Push Notifications to Mobile Apps

NBC News Digital, a major news organization, faced the challenge of needing to rapidly and reliably deliver breaking news alerts to millions of mobile app users across multiple platforms. To stay ahead of fierce competition, they required a cost-effective, cross-platform push notification solution that could scale instantly with low latency, avoiding the complexity and time of building a system in-house. They chose Microsoft Azure and its Notification Hubs service to meet this need.

By implementing Microsoft Azure Notification Hubs, NBC News established its new notification capability in just two days, a task that would have taken months to develop internally. The solution provided a single hub to maintain for all major mobile operating systems, drastically speeding up development and time-to-market. The result is a highly-rated app (4.5 stars) that delivers news alerts faster, providing a significant competitive advantage for the customer.

NBC News Digital

Andrew Locke

Vice President Mobile and Devices