Case Study: Natuzzi achieves a more immersive customer experience with Microsoft Corporation mixed reality technologies

Natuzzi crafts amazing customer experiences with Microsoft mixed reality technologies

Natuzzi, the Italian luxury furniture maker, wanted to transform its white-glove customer service, boost sales conversions, and speed up the purchase journey. To do that, it worked with **Microsoft Corporation** on an augmented-store experience using Microsoft mixed reality technologies, including **HoloLens** and cloud services, so customers could visualize furniture in their own homes and interact with products in a more immersive way.

**Microsoft Corporation** implemented a solution built on **Azure**, **Azure Cognitive Services**, **Azure Storage**, **Azure Virtual Machines**, **Dynamics 365 Customer Service**, **HoloLens**, and **Power BI**. The result was a more engaging “new customer experience” that gave Natuzzi access to virtual unlimited inventory in-store, deeper insights into customer behavior, and expected improvements of about one-third faster purchase decisions and one-third higher conversion from shopping to buying.

Natuzzi

Pasquale Junior Natuzzi

Creative Director and Stylist