Case Study: NASCAR boosts race-day productivity and collaboration with Microsoft Office 365

NASCAR drives cloud-based efficiencies to win productivity race

NASCAR, a premier motorsports organization, faced a significant challenge in managing the immense logistics of producing over 1,500 events annually. Its teams struggled with inefficient, disconnected communication methods, such as emailing locked spreadsheets and shouting over cubicles, which hindered their ability to coordinate a mobile workforce and freelance staff in real-time.

Microsoft provided a solution centered on its Office 365 cloud platform, specifically deploying Microsoft SharePoint Online to create a collaborative intranet and @Track site for centralized, real-time document co-authoring. This was enhanced with Microsoft PowerApps to build custom mobile tools. The results were substantial time savings, smoother event productions, faster billing, and empowered field staff with anytime, anywhere access to critical information, fundamentally transforming collaboration across the entire company.

NASCAR

Denise Katz

Crewing Manager