Case Study: MS Society of Canada improves constituent service with Microsoft Dynamics CRM Online

MS Society of Canada - Customer Case Study

The Multiple Sclerosis Society of Canada, a volunteer-led charity providing services and funding for MS research, faced a challenge in delivering consistent support. With inquiries handled through disparate methods like spreadsheets and paper files across its many offices, the organization needed a unified system to track constituent needs and improve service. To address this, they worked with Microsoft to implement Microsoft Dynamics CRM Online.

The Microsoft solution centralized the society's support processes, enabling a new virtual inquiry center and providing 150 users with a complete view of constituent interactions. This streamlined operations, established a baseline for monitoring progress, and delivered immediate improvements in tracking funding requests. The MS Society of Canada now has clearer insight into national trends, which helps shape future services and provides evidence to support vital funding requests for research.

MS Society of Canada

David Lightheart

Senior Project Manager