Case Study: Moto Direct achieves faster implementation and more online orders with Microsoft Corporation and Microsoft Dynamics NAV

Moto Direct achieves faster implementation and increases online orders with Sana Commerce and Microsoft Dynamics NAV

Moto Direct Ltd., a leading UK motorcycle clothing and accessory manufacturer and distributor, was struggling to replace an outdated B2B e-commerce site as rapid growth made large, complex orders and online account access increasingly important. After a partial implementation failed, Moto Direct turned to Microsoft Corporation’s Microsoft Dynamics NAV 2017 and needed a solution that could integrate cleanly with its new ERP system.

Microsoft Corporation, through its Dynamics NAV integration with Sana Commerce, enabled Moto Direct to launch a new ERP-connected web store without duplicating business logic or data maintenance. The result was 50% lower initial implementation cost, an estimated 27% lower total cost of ownership over three years, reduced support calls and emails within four months, and a fourfold increase in export customer online orders.

Moto Direct

Sean Hefferin

Supply Chain Manager