Case Study: Mile of Music creates the ultimate music festival fan experience with Microsoft Corporation

Mile of Music creates the ultimate music festival fan experience with intelligent apps

Mile of Music, the free festival in Appleton, Wisconsin, needed a mobile experience that could serve more than 70,000 attendees while helping fans find music, build schedules, get directions, and connect with artists. Working with Microsoft Corporation products such as Azure, Azure DevOps, Microsoft Visual Studio, Visual Studio App Center, and Visual Studio Tools for Xamarin, the festival sought a scalable, high-quality app for both attendees and organizers.

Microsoft Corporation, through its platform and tools, helped deliver an app that scales to 70,000+ simultaneous users, shares over 95% of code across iOS and Android, and supports testing, distribution, and crash reporting. The solution also used beacons and Power BI to turn attendee data into heat maps and real-time notifications, improving crowd flow and the overall fan experience.

Mile of Music