Case Study: Atbaki achieves scalable, rock-solid content delivery with Microsoft Azure

Middle Eastern cooking culture has a great, new, tasty service

Atbaki, a Jordan and Lebanon-based startup, faced the challenge of building and scaling a reliable Arabic-language social network for Middle Eastern cooking enthusiasts to handle rapid growth and sudden traffic spikes, particularly for video content. They turned to Microsoft and its Azure cloud platform to provide a scalable and robust infrastructure foundation for their open source-based application.

Microsoft Azure provided a solution that included services like Redis Cache, Load Balancer, and Traffic Manager, which enabled Atbaki to easily scale its infrastructure. This proved critical during a promotional campaign with MBC and the high-traffic period of Ramadan, where the platform successfully handled an average of 400,000 and a peak of 700,000 daily requests. The Microsoft solution gave Atbaki a scalable, rock-solid base that was essential for their business growth.

Atbaki

Ibrahim Aburajab

Chief Technology Officer