Case Study: Colosseum gains a unified view of customers with Microsoft Dynamics 365

Microsoft Dynamics Provides Colosseum a Perfect Overview of its Customers

Colosseum, a medium-sized stock trader and asset management company in the Czech Republic, faced a challenge in managing its sales process. Their data on tens of thousands of potential clients was fragmented across disparate systems like Excel and SQL, making it difficult to work with contacts effectively. To address this, they partnered with Microsoft Corporation and implemented Microsoft Dynamics 365 for Customer Service to systematize their work with potential clients.

The solution from Microsoft involved merging all databases into a single CRM system, which provided a unified and accessible source of client information. This implementation, completed in roughly five months, resulted in dramatically increased efficiency for sales representatives, more effective targeted marketing campaigns, and perfect managerial oversight of activities and reporting. Company leadership described the impact as being like "switching from a bike to a Ferrari," significantly lowering stress and increasing collaboration and efficiency across the organization.

Colosseum

Štěpán Pírko

Chairman of the Company’s Board