Case Study: KEXP achieves stronger donor engagement and more efficient fundraising with Microsoft Corporation's Dynamics CRM Online

Microsoft Dynamics CRM helps KEXP maintain connections with donors

KEXP, the Seattle nonprofit broadcaster and arts organization, needed a better way to manage complex donor, listener, artist, and event data as it worked toward a new studio fundraising goal. With a global audience and many supporters outside Seattle, KEXP wanted to move beyond gut-feel outreach and use technology to better understand donor preferences and strengthen connections. Microsoft Corporation’s Dynamics CRM Online was the product used.

Microsoft Corporation implemented Dynamics CRM Online with customized workflows, segmentation tools, and integration with Office 365 to help KEXP track donations, donor attributes, fundraising activity, and event attendance. The result was shorter, more efficient, and more lucrative fund drives, plus more targeted outreach and better donor relationships. KEXP reported that it was already more than halfway to its donation goal for the studio move, supported by the improved business intelligence and behind-the-scenes efficiency Microsoft Corporation delivered.

KEXP

Gwen Colwell

Assistant Director of Development