Case Study: Watchfinder achieves rapid international expansion with Microsoft Azure from Microsoft Corporation

Microsoft Azure fuels international expansion at Watchfinder

Watchfinder, a UK luxury timepieces reseller with more than £70m in annual turnover, was preparing to expand into overseas markets and needed a way to automate more of its operations and streamline IT. The company also wanted a cloud platform that could help it scale quickly during sudden demand spikes while reducing the burden of managing internal servers. Microsoft Corporation’s Azure was the product used to support this growth.

By implementing Microsoft Corporation Azure, Watchfinder was able to expand rapidly, free up internal resources previously tied to server management, and scale IT capacity quickly when a TV advert drove a major surge in demand. Microsoft Corporation also supported Watchfinder’s use of both open source and Microsoft tools, while the company adopted Office 365, Power BI, and Office Graph to further support its expansion.

Watchfinder