Case Study: Miami HEAT achieves 30% higher season ticket sales and $1 million in savings with Microsoft Corporation

Miami HEAT boosts season ticket sales by 30% and saves approximately $1 million on operations

Miami HEAT wanted a better way to unify fragmented customer and operational data so it could improve fan experiences, increase ticket sales, and manage arena operations more efficiently. The organization worked with Microsoft Corporation, using solutions including Microsoft Dynamics 365, Microsoft Power BI, and Microsoft Azure, to replace spreadsheet-based workflows with a more connected view of the business.

Microsoft Corporation implemented a centralized data platform and fan profiling approach that gave Miami HEAT a 360-degree view of customers, predictive insights, and real-time dashboards across the organization. The results included a 30% increase in season ticket sales, about $1 million in operational savings, a 10x increase in online business, and Power BI adoption across 70% of the organization.

Miami HEAT

Matthew Jafarian

Executive Vice President of Business Strategy