Case Study: GrayMeta unlocks video intelligence with Microsoft Cognitive Services

Metadata experts unlock hidden value stored in video with computer intelligence tools

GrayMeta, a high-tech firm, helps companies manage their vast digital assets but faced the challenge of analyzing video content to identify who and what was inside without extensive manual tagging. Using Microsoft Cognitive Services APIs, including the Computer Vision, Face, and Emotion APIs, they sought to automate this process for their broadcast and media clients who struggled to locate and utilize their owned content.

Microsoft provided a pre-trained, machine learning-based solution that was integrated quickly and elegantly into the GrayMeta Platform. This allowed GrayMeta to offer unique, high-quality analysis of video files at scale, enabling customers to perform intelligent searches. The result was a superior product that attracted interest from major studios and opened new market opportunities in law enforcement and healthcare, all without GrayMeta needing an in-house team of data scientists.

GrayMeta

Aaron Edell

Chief Product Owner