Case Study: Lohmann & Rauscher streamlines customer data and distribution with Microsoft Dynamics CRM

Medical products company standardizes customer data with CRM solution

Lohmann & Rauscher, a global medical products manufacturer, faced challenges with its decentralized and non-transparent customer relationship management across its many international subsidiaries. Seeking to increase business efficiency and better integrate its sales teams, the company partnered with Microsoft and chose to implement the Microsoft Dynamics CRM solution to gain a consistent, up-to-date view of its customers.

Microsoft, with its partner Connectiv eSolutions, deployed Microsoft Dynamics CRM and integrated it with the company's SAP system using Microsoft BizTalk Server. This provided a unified platform for approximately 550 employees, modernizing sales processes and ensuring all teams are informed on customer relations. The solution improved operational efficiency and transparency, saving time for sales teams and laying the groundwork for a continued international rollout.

Lohmann & Rauscher

Urban Walkembach

Head of IT and Coordination