Case Study: MediaValet achieves faster asset tagging and improved discoverability with Microsoft Corporation Azure Cognitive Services

MediaValet saves customers months of time by adding AI to digital asset management

MediaValet, a cloud-based enterprise digital asset management (DAM) provider for marketing and creative teams, needed a faster way to tag and organize hundreds of thousands of media files. Manual metadata tagging was time-consuming and often incomplete, making it hard for customers to search, reuse, and fully benefit from their assets. MediaValet chose Microsoft Corporation and its Microsoft Azure Cognitive Services to solve the challenge.

Microsoft Corporation helped MediaValet automate asset tagging with Azure Computer Vision and Custom Vision, enabling images to be tagged automatically on upload and customized for industry-specific metadata. The result was dramatically reduced tagging time, improved searchability and discoverability, and higher asset reuse, helping customers save months of work and improve ROI from existing content.

MediaValet

Jean Lozano

Chief Technology Officer