Case Study: Marico achieves faster, more agile decision making with Microsoft Corporation Azure SQL Data Warehouse

Marico Gains Agility in Decision Making by Moving Data Warehouse to Cloud

Marico, a leading Indian consumer products company in wellness and beauty, needed better control over fluctuating data volumes and faster access to insights during critical month-end and month-start planning periods. Its existing SQL-based data warehouse struggled with 3–4 GB of daily data and spikes of 8–9 GB, while limited ETL windows, costly hardware refreshes, and an end-of-support database made the move to cloud necessary.

Microsoft Corporation implemented Microsoft Azure SQL Data Warehouse for Marico, helping consolidate data and shift processing from serial to parallel computing. The result was a more flexible, fully managed cloud warehouse with on-demand scaling and built-in disaster recovery; Marico expects data extraction time to drop from 4 hours to 40 minutes, improving business agility and reducing infrastructure burden.

Marico

Girish Rao

Chief Information Officer