Case Study: Rainford Solutions improves sales forecasting and customer care with Microsoft Dynamics CRM

Manufacturing company improves sales management and customer care using cloud based CRM

Rainford Solutions, a small UK-based manufacturer of specialized equipment enclosures, faced challenges due to a lack of centralized customer and sales data. This made it difficult for them to manage client relationships, forecast sales, and plan effective marketing strategies. To address this, they turned to Microsoft Corporation and implemented its Microsoft Dynamics 365 for Customer Service solution.

Microsoft’s cloud-based CRM provided the sales team with mobile tools to capture customer information on the go, leading to deeper insights and more accurate forecasting. The solution, deployed with partner Zero2Ten, gave the company a clear view of its sales pipeline, enabling more informed strategic decisions. This resulted in a more productive field team, more personalized customer service, and more effective, data-driven marketing campaigns.

Rainford Solutions

Julie Houghton

Marketing Manager